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Some examples of media that are all owned by media giants are: The Black Entertainment Television station, the People en Espanol magazine and the television show  Queer Eye for the Straight Guy. Some examples of media giants include Viacom, Time Warner AOL and NBC. We can obviously see that these are diverse categories of television entertainment. By mentioning these television stations and television shows that many people have heard of or have actually watched, help the author influence the audience into thinking that media giants are not bad. When an author is trying to convince its audience about a certain subject it is always good to have supporting examples that people can relate to. The author did a very good job in this perspective because many people have heard about NBC and Time Warner AOL.  A big conglomerate doesn t need to compete with itself, so it may develop programming aimed at more diverse audiences, says Latteier.  A company that owns three television stations in a single city, for example, will be more profitable if it airs different content on each station, because it will draw different viewers to each channel. This statement helps prove that media giants can be diverse and attract diverse groups. Latteier has a good point about showing different content on each station, because it will draw different viewers to each channel which will increase the viewers overall. Pathos plays a small role in this article because of the way it makes the audience feel towards media giants. The author creates a sense of power through the article because of the way she describes the media giaCHNKWKS <јџџџџTEXTTEXTB%FDPPFDPP(FDPCFDPC*STSHSTSH,hSTSHSTSHh-ЂSYIDSYID 0SGP SGP 0INK INK "0BTEPPLC &0BTECPLC >0FONTFONTV0pSTRSPLC Ц0:PRNTWNPR1mFRAMFRAMm9ˆTITLTITLѕ92DOP DOP ':"Alexis Shaheen and Miguel Martinez Shaheen, Martinez 1 Mariela Hristova RHE 306 22 September 2004 Media Giants: Less Content or More Large companies, also known as  media giants are on the verge of taking over more and more small companies. People think that this will cause less diversity in the media, but in the article In the article  Media giants don t always lead to less-diverse content, by Emily Carlson she discusses how that is not true. The author s goal is to let the audience know that media content is no less diverse than it was before the increase in consolidation of ownership. The author provides us with enough evidence that media giants do produce diverse news and entertainment, and limited ownership does not mean limited coverage. She addresses the article towards people who are interested in entertainment and media today. Many people may not know that large companies own more than one company at a time. People assume that having different ownerships will result in more diverse news and entertainment content. The author does not agree with this statement and shows many examples in her article that prove her point. She makes it very clear that there can be diverse media content without having diverse owners. The author lets the audience know that there has been research on the subject that prove her right. The logos in her argument shows that the amount of local content can actually increase. For example,  critics of media consolidation fear that newspapers owned by a big conglomerate will rely on national wire services at the expense of local news, but research suggests that this was not always true, Latteier says. Given the fact that people think that there isn t enough diversity in our media, conglomerates have made nts. Media giants are big companies that own many companies at one time. The author lets the audience know that media giants can be good in a way because they can have diverse forms of media as well. There may be some audience members that do not agree with the author s point of view on media giants, but the author has enough evidence to change their minds. The researchers who study and examine the effects of large media companies on diversity in programming, ideas and audiences, offer one very strong conclusion.  The issue is much more complex than simply assuming limited ownership of media leads to limited coverage. In other words, there is no predictable outcome.  Media Giants Don t Always Lead To Less Diverse Content, by Emily Carlson is an article persuading the audience to believe that media giants aren t as bad as people may think they are. In fact, they may lead to more content because the diversity of media leads to diversity of viewers. The author did a good job in getting her point across to the audience and supporting her point to a good extent. All of her facts and confidence in her article make it an excellent article. te doesn t need to compete with itself, so it may develop programming aimed at more diverse aud*vxšœЌЎвд Цо *а„.жzxЮT˜о ~!,"ж"^#$'&','.'0'2'4'6'8':'>'@'B'іііііііішшііііііііііііііііііііііііііііііРР(2‚"'(Š  л)л @ЗS З4"5% 4"5% š 8':'B'№ц№И№ц. 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