NuWind, a new system of fuel that could be more cost-efficient than gasoline, will make headway for new kinds of hydrogen-based fuels for hydrogen-powered vehicles in the future. Whether or not the company's new kind of fuel will be marketable is another question. NuWind will probably never continue into production because of marketing and inevitable competition with other hydrogen fuel innovations in the near future.
Alistair Miller, one of the scientists/inventors of the NuWind fuel, believes that her fuel will be a cheaper and more manageable alternative than gasoline; NuWind should be able to successfully compete with gasoline products. NuWind, however, deals with a new kind of fuel, which needs its own transportation and distribution system. Energy market analyst Roberta Gamble states, "The problem is the transportation of the fuel, the integration into the fuelling system, and then whether or not it would ever be used." As Mr. Gamble would imply, investors are not willing to gamble on a new potential fuel fad if people might not accept it; even if it has more benefits than the average fuel type. If NuWind wants to get its foot in the door with investors, they will need to analyze their product with audiences and learn how to market their product successfully.
Another dilemna for NuWind is that investors are willing to wait for new innovative hydrogen fuel types to be invented. Investors understand that fuel-cell cars, vehicles that run on hydrogen cells, are still limited in production and are still very expensive for the mass majority. Manufacturers will probably wait a decade (at least) before feeling comfortable with the idea of selling these cars at a more massive rate. As the manufacturing of fuel-cell cars progesses, Hydrogen fuel innovations are progressing at a steady and quick pace (especially after the "success" of NuWind). Sadly, due to this dilemna, investors are gambling that by the time these cars become bankable, a new, cheaper, and "safer" fuel type will be invented. Many investors are sketchy about NuWind because of the use of nuclear energy within the product. Although the managers of NuWind feel that Nuclear Plants will not be necessary in producing the fuel, investors still fear the health risk involved with nuclear energy (e.g. explosive nuclear reactors, poisoning nearby water supplies).
Even though gas prices are increasing (especially with the transportation demands of "post-Katrina") fuel investors will continue to bank on gasoline-related fuels; Even though NuWind would POTENTIALLY be providing a fuel healthier for the environment as well as a cheaper fuel supply, investors are still willing to wait. In regards to the fear of using nuclear energy as a fuel, NuWind managers believe that these fears are falsely based. The problems with working a nuclear powerplant are mostly irrelevant (e.g. terrorist attacks, nuclear waste disposal).

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