I think the both Calvin Klein ads argue that by purchasing their products, one will then become more appealing toward his or her targets. Both use pictures that reveal lots of skin and use models that are attractive in order to appeal to sexual emotions. I think the intended audiences in these ads are younger adults maybe with lower self-esteem, so by looking at them, they will immediatley feel that they can get an edge on their lives. The reality ad is much more likely to be the case because regardless of what a person buys, they cannot cover up who they really are. All the cologne and clothing in the world will not make one look sexier.

I definitely think that the intended audience is young adults, and those who find confidence and security through changing their material possessions. The ad sends a message that says that by purchasing their product, you are more accepted into the rest of society. The same sort of message could be sent to older adults, looking to find security in their youth?

From what I've seen in the past, Calvin Klein advertisements often use sexy models, usually wearing very little (or sometimes nothing, depending on the product) and all of their models have some physical feature that is stereotypically labeled as "sexy" or "perfect." In the first ad, a man who has various chiseled features is obsessed with himself. It looks like he's checking himself out, both his body and well, whatever is underneath that underwear he's wearing (he's tugging on it). As for the second ad, the woman is again sexy but the spoof here is that she's kneeling in front of a toilet seat, as if to show that she's throwing up. As for Reality, it's an obvious stab at Calvin Klein's models by showing a hairy fat man's body, not something the general public would find "sexy" (to be more specific this one attacks Calvin Klein's "just be" ads). For all three ads, Adbusters uses humor to try and mock how Calvin Klein's advertisements portray the people of the world. Not everyone has those physical features, and not everyone walks around in their underwear wherever they go. In fact, a lot of people in the world look like the guy in the Reality ad. The intended audience is the general public, but to be more specific, it targets those people who are obsessed with their looks and also, people who aren't satisfied with their looks. It also targets all the people who fell for the "real" ads in the first place. The world is sometimes too obsessed with the way they look to the extent that it diverts their attention from more important issues. Also, some people are led to believe that what is displayed in the ads is the way they should look, but everyone is beautiful in their own right. Man it's late.

Each spoof argues that one's image is dependent on who they truly are, not what product they buy. In taking a closer look,the Calvin Klein ad seeks to capitalize off of our apperance based society, targeting the physically obessesive youth of today's culture. Their intended audience are young adults with low self esteem and high purchasing power, however their real audience is very general, in that everyone looking for self improvement is targeted.Generally the same message is conveyed to all, however the way those messages are interpreted by different age groups is the overall difference. The spoofs make light of the Klein marketing strategies by having unattractive people promoting the product. It is as if Adbuster is saying "if you're ugly, be a happy ugly person, and if your attracive, the same", but never let image control your life.

The argument the spoofs ads are making is how the Calvin Klein Company exploits men and women's bodies in an effort to boost the sells of their products. The spoof in the obsession for men is that wearing Calvin Klein underwear isn't going to make you more masculine or give you a bigger package its just going to make you spend 5 extra dollars on tighty whities. The spoof in the women's obsession ad is that in order to maintain that super model figure you have to spend extra time with the toilet. The spoof in the Reality ad is that most men are really over wait and hairy not hairless and ripped like most Calvin Klein ads would have you believe.

Maybe they didn't do a "reality" version of the spoof with woman as well because real woman have curves. It could also be the fact that its to inappropiate to show a woman's chest without any of her clothes being on because where the woman is over the toliet not to much is exposed. If you were to show a "real" woman's back i don't think that would accomplish much of the "real" woman.