ࡱ> 796` %jbjb $2|c|c.......pppp | 1,R9<... ..BT6...... W;p 01u u .ppMichelle Avi Eric Bonham Kevin Jack Neeraj Mariela Hrisrova RHE 306 February 17, 2005 Revenge Within the last decade, the Internet boom has significantly transformed society into a technological based empire. We have seen dramatic changes within the realms of business and social interaction. Some view these advances as beneficial, while others view them as disadvantageous. Michael S. Malone, editor of Forbes ASAP Magazine, exemplifies the negative aspects of these advances, while calmly overlooking the positive results of such advancements. In his January 23, 2005 publication of Silicon Insider: The Revenge Effect, seen in the ABC News Business Section, Malone displays a negative attitude towards the advancements in technology. With middle age business people in mind, Malone makes a valid, but failed attempt to try and convince his intended audience of his nostalgic beliefs. Although his article fails to persuade the intended audience Malone does make some valid arguments. For example Malone comments, Did you watch the Rose Bowl or inaugural parades? I tried and failed. In this paragraph he goes on to state how entertainment these days does contain enough information to capture the publics attention. Malone conveys his message through his usage of logos. His logical approach enables the reader to relate to his ideals of being rewired to capture information from multiple sources. Newfound capabilities of the Internet have enabled the computer user to absorb information from an exponential amount of sources, which in turn has resulted in peoples inability to focus on one general task. Instead people can identify with the concept of researching a term paper from numerous different websites while at the same time listening to music off their computer. Since the Internets advancements, peoples lifestyles have evolved into multitasking maniacs. Another strength in Silicon Insider: The Revenge Effect, is Malone presents an interesting perspective pertaining the coupling of artists, both old and new, into one undistinguishable catalog. Malone deserves credit for his ability to massage this pathetic ideal into the minds of his intended audience. He seemingly draws upon the fact that the Internet has made it possible for all artists to be lumped into one irrelevant mass of music. The audience takes offense to errors of not properly categorizing legendary icons and everyday pop stars. For example Ray Charles, a singer, songwriter, and producer deserves to be placed alongside other greats, not the likes of a lip-sinking Ashley Simpson. Malone draws on the emotions of the audience by addressing the fact that certain artists and musical time periods deserve to be shown proper appreciation and respect. With only a few legitimate arguments in this article, the weaknesses ultimately shatter the foundation of Malones position. Throughout this article, Malone makes many failed attempts to convince the audience to agree with his point of view. Malone puts forth an explicit cause and effect claim that advancement in technology always results in intended consequences. For instance his reasoning lies in the adoption of gloves to make bare knuckled boxing made it possible for fighters to throw punches without breaking their hands. Malone displays good reasoning, however his creditability diminishes when he only states the negative consequences of these advancements. At no point in time does Malone make attempt to concede or refute his opposition. He makes the brash assumption that the audience takes technology for granted. In making this assumption he tends to offend the audience rather than to persuade them. In addition, Malone also puts forth an explicit claim in evaluating how the Internet has eliminated prerequisite skills associated with starting a company. Malone reasons With the rise of the internet, and all of the associated claims of disintermediation, it suddenly seemed possible to build giant companies- and get rich- without having to deal with those annoying business types. Malone once again assumes that the audience feels there should be a defined skill with every aspect of starting a business. His claim falls short due to the fact that within society today, most businesses are owned and operated by those, which Malone would claim, lack a defined skill. Also, Malones logical approach works against him because he doesnt take into consideration the concept of less people in a business being more profitable for the company. Less people within a company means less problems that could ultimately halt the companys bottom-line profit margin. Malone states, then theres the PC. Its accomplished almost everything claimed forand taught our kids the wonders of homicide without consequences. Malone uses pathos to evoke his audiences emotions by claiming advancements in technology has caused serious health problems to a certain percentage of the population. Malones weakness lies in that he neglects to make the concession of how computers have greatly benefited society. Take a second to think about how many schools these days use the computer and the Internet as a means of communicating the curriculum. Then take a second to think about how many lives the computer has aided in constructing intellectual households. It is very obvious that the comparison between computer corruption and computer education is very one-sided. A consensus would agree that computer technology has greatly benefited society. He appeals, In high tech, weve seen the law of unintended consequences at workbecome one of the worst power consumers ever seen. His use of pathos is at work once again, having drawn upon ethical values to convey his message. However, he fails to refute opposition, which again diminishes his credibility. He fails to pinpoint that high technology has resulted in the construction of modern civilization, as we know it today. If Malone or any rational person were given a choice between living in modern times or having to struggle with hardships of less advanced time periods, the modern days would prevail. Another flaw in Malones argumentative style is that it lacks any formal organization. He continually skips from topic to topic, without connecting his thoughts or, furthermore, explaining his points in general. The lack of elaboration makes the audience loose total focus with respect to his concept. In general, Malone has the tendency to spit out random opinions and expects the audience to side with his argument without properly providing any analysis. Malone fails to make any ethos appeals in his article. With this absence of hard-core facts or statistics, it once again makes it hard for the audience to be persuaded. Even though he has experience as the nations first high-tech reporter, it is hard to agree with him. People are more readily convinced on an argument when the article has facts. Instead Malone talks about his opinions and emotions on his view. Although it is good to use passion in writing, one must still have some sort of evidence to convey ones point of view. Malone is unsuccessful at aiming his argument directly at his intended audience. His choppy syntax and ill regard for elaboration make it difficult for readers to follow the passage, and confuse even supporters of his claim. His argument works to dissuade his intended readers as he seemingly expects his claims and appeals to just make sense. He falters at providing an emotional catalyst to spur the reader into action, and therefore one cannot fully understand his point. As a result his intended audience is lost as they are forced to make a logical self-evaluation of the effects of technology. These evaluations enable one to poke holes into the credibility of Malone, and eliminate any opportunity he has of conveying his message. Those protesting the advancements of technology should step back and take a look at the bigger picture, and recognize that without these advancements humanity would not be the same. %hF2e $,=EWXz{ \7""%%%dgdF2e d`gdF2egdF2e%":pF2e/ =!"#$%<@< NormalCJaJmH sH tH DA@D Default Paragraph FontRiR  Table Normal4 l4a (k(No List 2 !z z!z z zF > $ $,=EWXz{ \7"0ˀ0ˀ0ˀ0ˀ0ˀ0ˀ0ˀ0ˀ00ˀ0ˀ0000ˀ00ˀ00ˀ0ˀ0ˀ%%%@0aaR @UnknownGTimes New Roman5Symbol3 Arial hxf9 1!r4dO@s.]qWithin the last decade, the Internet boom has significantly transformed society into a technological based empire Michelle Avi Michelle Avi Oh+'0p 8DT lx   'rWithin the last decade, the Internet boom has significantly transformed society into a technological based empirerH Michelle AviviHNormal Michelle Avivi2HMicrosoft Word 11.1@ț@H@jq9GPICTb HHb bHHS\bb          wwww! V^cR^kZRZg9o{o{o{w! 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